Pizza Hut iPhone app – Generated $1 million in sales
Pizza Hut iPhone app - Generated $1 million in sales
Pizza Hut’s cool iPhone app has proved its smashing success, generating $1 million in sales! What’s more impressive is that the iPhone app has been introduced only three months ago and that’s in the U.S. only. We’re certain the numbers will keep rising as soon as we get French, German, Italian, Spanish and other versions that work in more countries. According to Pizza Hut’s Bernard Acoca, they’ve seen a steady level of growth with their mobile website, but the introduction of the iPhone app made the mobile orders growth explosive. “iPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us,” he added.
Filed Under: iPhone app
[...] iPhone’s Pizza Hut app announced that it won two MMA’s (Mobile Marketing Association) global awards: Mobile Display Campaign in North America, and Emerging Technology Campaign in North America. Commenting on tha announcement, Pizza Hut’s Bernard Acoca said: “It’s an honor to be recognized as a mobile marketing leader by the MMA with wins in two categories. The Pizza Hut iPhone App continues to be an applauded breakthrough digital innovation that connects with consumers and industry organizations.” [...]