T-Mobile is about to launch a major online advertising push for its Google Phone, the T-Mobile G1 - delivering one billion internet advert impressions in just two days. The company has brought the billion impression block from AOL’s Platform-A advertising agency, which the company says will reach 90% of US online customers. Platform-A and T-Mobile collaborated to create the “T-Mobile Billion Block,” the most-expansive two-day ad buy in Platform-A history and will spotlight the T-Mobile G1 with Google, the first Android-powered mobile phone. Over a two-day period, the T-Mobile G1 will dominate a significant amount of AOL and other Platform-A inventory, and it’s estimated that approximately 81.5 million consumers will be exposed to the exciting new phone over the campaign’s 48-hour run.
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