So, now they are targeting the kids. Hello Kitty branded mobile phones are due to hit the streets in July, and that is a real concern for parents everywhere. The main issue revolves around health, as some reports suggest that 9 to 14 year olds should make only short, essential calls, and a report by Sir William Stewart even said that children under 8 should not use mobile phones at all. This might cause quite the commotion in due time.

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