Sony is launching cheaper PlayStation Portable
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Sony Corp. will launch a cheaper, slimmer version of its PlayStation Portable handheld game player in an effort to better compete with Nintendo Co. Ltd.'s hot-selling DS. Japanese electronics maker Sony said on Tuesday it will launch the new PSP in Japan on September 20. Both Sony and Nintendo released their handheld gear, the PSP and DS, respectively, late in 2004. But sales of the PSP, which can play movies, music and games, have recently been outshone by the DS. The new PSP will sell for 19,800 yen ($162), 5 percent less than the current model, which has been sold for 20,790 yen. It compares with 16,800 yen for Nintendo's DS Lite, the lighter version of the DS.
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