LG picked a rather unfortunate name for their newest MP3 player called the MFFM37. They further compounded the problem by attaching the slogan “Touch Me”. The specs of the player include a 320 x 240 2.4” LCD screen, 4GB of memory and the ability to play MP3, WMA, OGG, MPEG4, and WMV9. The large screen should make for decent video playback. The DAP measures in at 90mm x 51.5mm x 9.9mm making it quite portable as well. Here is hoping that the touch screen navigation works well, since there appear to be no other methods for navigating. No word yet on the price or availability of the player.