AT&T Mobility isn’t wasting any time promoting its products and services in the former Dobson
Communications Corp. territories it just acquired.
The carrier said that the first phase of its integration of Dobson—a $2.8 billion purchase that closed in mid-November—will start Sunday, as more than 200 of Dobson’s Cellular One-branded stores in 16 states will be outfitted with the AT&T brand internally and externally, and stocked with AT&T Mobility devices.
AT&T Mobility agreed to sell the Cellular One brand as part of the regulatory requirements for the Dobson deal.
AT&T Mobility also will bring Apple Inc.’s iPhone to some of the former Dobson markets in Alaska, including select retail locations in Anchorage, Fairbanks and Juneau. Other AT&T Mobility handsets that will be available at launch—though not immediately available in Alaska, according to AT&T Mobility—include the LG Electronics Co. Ltd. Shine and Samsung Electronic Co. Ltd.’s Blackjack II and SLM.
Dobson’s 1.6 million customers can switch to AT&T Mobility plans with activation or upgrade fees, according to AT&T Mobility, and customers who have mobile-to-mobile calling from Dobson will now be able to use those minutes to reach AT&T Mobility’s customers.
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